The quality of these clothes was abysmal and less than comfortable as well. The clothes were garish, expensive and oftentimes were ill-fitting. And sure enough, through consumer tests and focus groups, they were able to determine that some of the greatest problems plaguing women in the sportswear world were consistent across the board. Instead of focusing on what the current market trends were, they instead focused on what women wanted.
Realizing that women’s athletic wear wasn’t going to be slowing down anytime soon, they co-founded Fabletics with a simple mission: create great looking active wear that was fashionable, functional and above all, affordable.īy putting their heads together, Don Ressler and Adam were able to come up with a revolutionary vision for women’s active wear. With active wear consumption at an all time high in 2010, Don Ressler and Adam Goldenberg took notice of the trends. In fact, the women’s sportswear market has had quite the gap between fashion and functionality for a very long time. Growing a human for 9 months is a big deal and it’ll take longer than a few weeks to get your body back to how you want it." Hear, hear.When it comes to women’s athletic wear, most women are stuck between two choices: fashionable or affordable. Reminding other mums to ignore any external pressure to revert to their pre-baby selves, Gemma added: "I hope new mums realise they don’t have to be back to their post baby body so quickly. Not just a quick fix to 'snap back'," wrote the actress and radio presenter. "Part of training well is training smart and recovering long term.
In the honest post, Gemma discussed how exercise is an important and regular part of her life, but how she's adapted to taking it slow for the sake of her body.
In a post showing photographs of herself six-and-a-half weeks after giving birth via C-section, Gemma said she was "loudly and proudly" rocking her post-baby curves. My body made me a Mother and for that I'll always be grateful." Powerful words ?.Īctress and former Strictly star Gemma Atkinson is known for her fitness content on Instagram, and she's using her platform wisely after having had baby Mia last year. Sienna is worth every extra inch, pound and stretch mark. My mantra has always been that you exercise because you love your body not because you hate it, so any movement I do now is with the intention to feel good and never to punish myself. Sharing a poignant message for all women - those who have had children as well as those who haven't - she continued: "It’s made me realise how critical I am of myself and how it’s so crucial, as women, that we learn to let ourselves off the hook. "I now see photos of myself pre-pregnancy and remember thinking at the time I didn’t like my body at certain angle but now I look back and think I looked great," Millie wrote. Acknowledging she doesn't feel totally confident with her altered shape (made harder by hurtful comments online), Millie also insisted she has "no intention of rushing into ‘getting my body back’". In an underwear photograph shared on Instagram, the former Made In Chelsea star got extremely candid about how she feels in the way she looks. After giving birth to baby daughter Sienna in May 2020, Millie has been open about the way her pregnancy has changed her body.